IMARC Group's report titled “Pet Oral Care Products Market Report by Product Type (Toothbrush, Toothpaste, Mouthwash/Rinse, Dental Chews, and Others), Animal Type (Dogs, Cats, and Others), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Specialized Pet Shops, Veterinary Channels, and Others), and Region 2024-2032”. The global pet oral care products market size reached US$ 2.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.4 Billion by 2032, exhibiting a growth rate (CAGR) of 5.68% during 2024-2032.
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Factors Affecting the Growth of the Pet Oral Care Products Industry:
- Rising Awareness about Pet Oral Health
Veterinary professionals and pet care organizations are emphasizing the importance of regular dental care for pets. Educational campaigns and increased availability of information on pet dental health are making pet parents more vigilant about the oral hygiene of their pets. This awareness is leading to a greater adoption of oral care routines and products designed to maintain dental health and prevent diseases. Moreover, advancements in veterinary dentistry and frequent vet visits are encouraging pet parents to invest in recommended oral care products.
- Innovation and Product Diversification:
Manufacturers are continually developing new and improved products to cater to the specific needs of different pets. Innovations, such as flavored toothpaste, easy-to-use dental wipes, and effective dental chews, make it easier for pet parents to maintain the oral hygiene of their pets. Additionally, the development of organic and natural oral care products appeals to health-conscious pet parents. The diversification of products ensures that there is something suitable for every pet, ranging from small breeds to large dogs and cats. This ongoing innovation not only attracts new buyers but also retains existing ones.
- Increasing Availability and Accessibility of Pet Oral Care Products:
Pet oral care products are widely available not just in veterinary clinics but also in pet stores, online marketplaces, and even supermarkets. This widespread availability makes it easier for pet parents to purchase these products conveniently. Online platforms, in particular, are expanding the reach of pet oral care products, offering a variety of options, detailed product information, and buyer reviews. The convenience of online shopping, along with frequent promotions and discounts, encourages more pet parents to invest in oral care products.
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Leading Companies Operating in the Global Pet Oral Care Products Industry:
- All4pets
- AllAccem Inc.
- Ceva Santé Animale
- Cosmos Corporation
- Dechra Pharmaceuticals plc
- Goran Pharma Pvt. Ltd.
- Hill's Pet Nutrition Inc. (Colgate-Palmolive Company)
- Imrex Inc.
- Nestlé Purina PetCare Company (Nestlé S.A.)
- Petzlife UK
- Vetoquinol SA
- Virbac,
Pet Oral Care Products Market Report Segmentation:
By Product Type:
- Toothbrush
- Toothpaste
- Mouthwash/Rinse
- Dental Chews
- Others
Mouthwash/rinse exhibit a clear dominance in the market attributed to the ease of use and effectiveness in maintaining pet oral hygiene.
By Animal Type:
- Dogs
- Cats
- Others
Dogs represent the largest segment, as they are the most common household pets with a high demand for oral care products.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Online Stores
- Specialized Pet Shops
- Veterinary Channels
- Others
Specialized pet shops account for the majority of the market share owing to the availability of a wide range of targeted pet oral care products.
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America dominates the market due to increasing number of pet parents and rising awareness about pet oral health.
Global Pet Oral Care Products Market Trends:
Technological advancements are leading to the development of smart pet dental care devices, such as automated toothbrushes and dental monitoring apps, which help pet parents to maintain the oral health of their pets more efficiently. These smart devices often come with features like pressure sensors to prevent over-brushing and real-time feedback to ensure proper cleaning techniques.
Furthermore, the shift towards sustainability and eco-friendliness is encouraging manufacturers to develop eco-friendly pet oral care products, including biodegradable toothbrushes and natural ingredient-based toothpaste.
Additionally, the growing interest in holistic pet care, which supports the use of herbal and homeopathic dental solutions, is appealing to health-conscious pet parents.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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